Do you remember the times when we used the internet to download music illegally? It feels like that was ages ago, isn’t it? Well, the time has changed rapidly and so has the internet. The internet has now become a support system for human beings. As more technologies pop up and more companies enter the market, market-leading strategies and digital marketing trends evolve too.
The devastation that the pandemic spurred worldwide has reverberated throughout 2021 & will continue to do so in the coming years. Truth be told, we live in a bizarre world where trends change rapidly, making it almost impossible for marketers to predict consumer behavior. In other words, to match the marketing trends, and the competition of the world of the internet, you must conform with the whirlwind evolving changes of digital marketing.
Digital marketing is simply a marketing technique through which you can make the right offer at the right time to your prospective consumers. More or less, all the consumers at super active on social media; digital marketing leads you in the same avenue where your potential customer base is present.
The supreme digital marketing courses educate you to conduct calculated risks to accumulate clout around your business through internet marketing. Keep reading to learn about the digital marketing trends you can’t ignore in 2022.
With the evolution in social media and its trends, influencers will be considered as content creators and not just celebrities who have a large fan following. It will be so because of the value they add to the content they create with their skills like performance, photography, videography, writing, and much more.
Influencers are not only setting a style statement but also helping their fans and consumers make an informed choice. Many companies will also witness their highest-ranked personnel act like influencers by expressing their thoughts on products and services on social media.
- Short Videos
Let me tell you a little story. In 2020, the Indian government announced that it has banned a lot of apps, and TikTok was one of them. TikTok is a popular short-videos-making app. Users can create videos on anything from mimicry to dance videos, from cooking to modeling videos, literally anything. SO, when TikTok was banned in India, Instagram saw this as an opportunity to attract more users’ attention. Instagram launched a new feature called ‘reels’. It is an alternative to TikTok. Followed by Instagram, Facebook and YouTube also introduced the feature to create short videos.
Within a few weeks of launch, reels took over the internet. Both influencers and non-influencers started creating short videos, promoting various products and services. The only difference between the two was influencers created reels in collaboration with brands. Ever since the short videos feature has arrived, new trends are set every day. Reels and short videos are a great way of staying up-to-date with trends.
- Content, the King
Businesses even today prefer content in all forms; whether is it blogs, or podcasts, or infographics. Subsequently, advertisers continue to spend more than one-fourth of their budget on content marketing. Furthermore, to achieve their goals, more than 90% of businesses are using content marketing.
SEM stands for Search Engine Marketing. It is one such digital trend that can never get old or fail. Research shows that 93% of entire online collections still begin with using a search engine. That is why it is beneficial to keep improving your website’s content and make it SEO-friendly.
Easy to understand content with vital information for consumers, is the ideal technique to institute your brand’s image and bridge with customers.
AR is commonly known as Augmented Reality, is one of the most thrilling technologies. With the evolution in technology, AR is obtaining acceptance by retail groups. It is now being used to display products and amplify consumer online shopping experiences. With AR, consumers can sit at home and check how the product they want will look like after purchase.
Leaders believe that in near future, demand for AR will raise more than ever; especially in beauty, wellness, and travel experience array resulting in decreased store visits.
Personalization is not just restricted to emails. Consumers love to know the story behind your brand. To gain their trust, you must customize and personalize the marketing strategy for every group of consumers. Personalization is a great way to connect with your consumers.
Content can be created on travel, shopping, entertainment, lifestyle, etc., to attract consumers’ attention. But do not make the content too bland or sound too dull. When you speak to the consumer in their language, the chances of retaining them as loyal consumers for a long time increase.
LinkedIn is one of the first business networking applications/websites ever. Initially, users used it to connect for employment and business opportunities only, but now users share their personal stories and struggles that work both as a great marketing tool and motivator at the same time.
It is a very reliable platform to get accurate information. Through LinkedIn influencers and businesses can come together to increase the reach, customer base, and fan base as well.
- Voice Search Apps
A couple of years ago, voice search was limited to virtual assistants in mobile phones like Siri, Alexa, and Google. These assistants were used to make calls, search for something on the internet, send messages, etc. Amazon is one of the most leading companies in the world, introduced Alexa, a voice-based device.
Alexa brought with it a variation in virtual assistants’ functions. Alexa can play music, read out news, turn on and off various devices at your home (if your home is equipped with smart devices). Statistics show that over 45% of millennials in the United States frequently use voice assistants while shopping on the internet. More than 24% of millennials use smart speakers hence brands should also equip themselves with voice-based applications to increase their visibility.
Supporting Artificial Intelligence (AI) technology is another crucial feature of digital marketing trends. AI makes chatbots more fast and adaptive, assisting them to answer consumers’ queries or solve complaints and issues in real-time.
Chatbots are available 24x7, can easily recall a consumer’s purchase or query history and answer promptly. That is why customers prefer chatbots over human interactions. Chatbots perform more efficiently than humans.
- Email Marketing
The world rightly says, old is gold. Email marketing might be the oldest technique in the book but is a highly effective digital marketing trend. Email marketing is ready to make a comeback.
According to the research conducted by GetResponse, welcome emails have an 82% open rate. In comparison to other emails, it is a remarkable number. The higher the click-through rate, the more people are interested in knowing about your product or brand. You must make sure that your emails are mobile-friendly.
- Instagram Shopping
Reports say that 81% of Instagram users use the platform to gain knowledge about brands and services. Every month on average, 130 million users click on shopping posts. When it comes to influencing shopping decisions, these stats earmark the importance of Instagram.
Now purchases can also be added to the posts, resulting in the rise of Instagram boutiques. Additionally, brands can create virtual stores for the users, to reach a wider audience. Instagram stories are also now eligible for promotions and ads. With these features, Instagram shopping seems to be on the road to becoming the most preferred mode of online shopping.
Is your business model up-to-date with the latest trends? Businesses must be aware of the current happenings and future trends that might pop up. This blog is your sign to staring thinking and planning digital marketing strategies for 2022. Create a list of all the goals and strategies for 2022, in chronological order. To boost your company’s sales and traffic, you must use the strategies mentioned above.
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