Boosting Retail Footfall at Mapletree’s Commercial Properties
Mapletree is a Singapore-based listed company that develops, owns, and manages real estate. It often collaborates with local artists and institutions to host public art installations on its premises.
RHAD was engaged by Mapletree to create the Arts @ Mapletree app. The interactive mobile guide features various art tours at two of the client’s commercial properties – the VivoCity mall and the Mapletree Business City. It is part of the client’s effort to attract greater retail footfall through the appeal of art.
The project was constrained by budget. This meant that hardware-dependent technologies like beacons, bluetooth and hotspot tracking cannot be used to help the user navigate. Every asset in the app – from Arty the mascot to the 30 art installations to the maps used – also has to be created from scratch.
We designed and developed an intuitive user experience for the Arts @ Mapletree app that does not employ costly location tracking technology,. The user instead relies on clear and easy-to-follow directions when they tour the public art installations at the Mapletree premises. The app interface is simple and elegant, allowing both children and adults to use it effortlessly.