Gamifying the Beauty Power experience for Sephora employees

Sephora has a mission to empower every person to define his/her own beauty, and together keep redefining what beauty is. The company launched a global campaign called “My Beauty Power” to deliver this mission. The Human Resource team wanted a way to make that more real for the retail stores' employees, particularly when it comes to translating the company's conceptual values.


Our Impact

As a companion to the employees’ stories microsite, we created this simple gamification app to help Sephora’s employees experience first-hand the conceptual meanings and applications of each EVP through the app’s interactive storyline. This led to:

  • Employees showing strong internal understanding and adoption of EVPs, with positive feedback that they had fun learning about the values.
  • Strengthened Sephora’s employer branding with positive reviews from Sephora’s regional senior stakeholders



Our Challenge

How to bring joy and interaction to the audience at the same time tell the stories of the EVP
How to engage audience from diverse backgrounds and behaviours from six different countries
How to bring conceptual values to life and enable easy understanding


Our Solution

By working collaboratively with the Sephora team, our experts in UX, design and web development built and produced an interactive mobile-first game that provided a simple, user-friendly gaming experience for the employees.

Through thoughtful scenarios and metaphoric game elements, we bring to life four routes of employee values and eventually driving home the 4 key global EVPs of Sephora Asia.

Due to the compressed development time, we adopted agile workflows with sprint planning and huddle boards to minimise errors and align expectations. We also used collaborative tools such as Miro and Figma to facilitate seamless communication between members of our global team.

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