Leveraging social media for Autobacs
Autobacs, a leading car accessories, parts and services company in Singapore wanted to enhance their digital presence and strengthen their reach and visibility on the web. They wanted to disseminate their key messages with consistent branding/messaging in terms of content delivery and promote their deals and promotions in timely manner.
Together with them, we developed monthly content strategy and calendar for their Singapore Facebook and Instagram page and created content type that includes static and animated visuals, videos, interviews, user-generated content curation and testimonials. We were able to increase their Facebook followers from 16,727 to 28,102 in 9 months.
Autobacs wanted to disseminate their key messages with consistent branding/messaging in terms of content delivery, promote their deals and promotions in timely manner and effectively engage with their target audience.
We helped to monitor their Singapore Facebook inbox daily and respond to comments and private messages through SOP developed with the client, urgent and complex enquiries were flagged out to them on a timely basis. Monthly report that highlight the media performance analysis were sent to the client every month.