Working with Sephora to strengthen employee alignment to global EVP

As the world’s leading beauty brand, Sephora has a growing presence of more than 200 stores in Asia Pacific. The French retailer wanted to foster a deeper understanding of its employee value propositions (EVPs) among regional employees. This was partly achieved with the launch of a microsite, where employees inspired each other with their EVP-driven experiences.

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Our Impact

We helped Sephora launched Sephora Universe, where employees inspired each other with their EVP-driven stories and experiences. This had led to:

  • Enhanced internal adoption of EVPs With resounding feedback from store employees that they were spurred to adopt the EVPs confidently
  • Strengthened Sephora’s employer branding With positive reviews from Sephora’s regional senior stakeholders

 

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Our Challenge

How to engage audience from diverse backgrounds and behaviours from six different countries
How to bring conceptual values to life and enable easy understanding
How to extend longevity of platform and prime it for future updates

  • How to engage audience from diverse backgrounds and behaviours from six different countries
  • How to bring conceptual values to life and enable easy understanding
  • How to extend longevity of platform and prime it for future updates
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Our Solution

We completed a website discovery project that ultimately brought to life the stories of the diverse employees of Sephora Asia. These stories become the true testaments and display of the EVP.

Our design and UX team shaped the direction of the site build and the work that defined the tone of voice and brand aesthetic, and influenced the content being used on the user journeys. We also assist the Sephora team to setup a flexible but consistent content template to simplify regular updates of new employee stories.

While navigating the tight timeline, we developed a streamlined process to plan, collaborate and implement the project effectively. The end result is an engaging platform that helps our client close their EVP communication gap – all achieved within the span of one month.

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