We had the privilege of attending an event organized by the Marketing Institute of Singapore, where Professor Jimmy Wong from the Singapore Institute of Social Studies delivered an insightful presentation. Professor Wong shed light on how small and medium-sized enterprises (SMEs) can harness the power of artificial intelligence (AI) to create their own compelling advertisements. In this blog post, we will share some of the valuable insights he provided and highlight the role of AI, particularly in the context of customer journey tracking using HubSpot.

Capturing the Customer Journey with HubSpot
Before delving into the creative aspect of advertising, it's essential to understand the customer journey thoroughly. HubSpot, a leading marketing automation platform, plays a pivotal role in tracking and analyzing this journey. The good news is that HubSpot offers free ad syncing, and their starter packages begin at an affordable 26 SGD. If you require guidance on using HubSpot and setting up your ad campaigns, our team is here to assist you with step-by-step onboarding guidelines, making implementation a breeze.

AI-Powered Creatives: A Game Changer
Professor Wong introduced us to the world of AI-powered creativity, starting with ChatGPT. ChatGPT is a versatile AI tool equipped with multiple built-in plugin features that can assist SMEs in creating assets for their ads. Here's a step-by-step guide to how this works:

a. Persona Creation: Utilize ChatGPT to create a persona based on your research documents.

b. Facebook Ad Generation: Instruct ChatGPT to create a Facebook ad with images and visuals based on the persona.

c. Visual Assets: Take the directions from ChatGPT and head over to leonardo.ai, a platform filled with resources to help you create various assets.

Adding Voiceover: Elevating Your Ad
If you want to incorporate voiceovers into your ad, Eleven Labs is the solution. This AI-powered tool not only helps modulate voices but also allows you to record and insert your own voice for customization.

Video Creation with Synthesia
To transform your static visuals into engaging videos, turn to Synthesia, an AI tool that specializes in video creation. Simply feed your visuals and image captions into Synthesia to produce captivating videos.

Fine-Tuning with Adcreatives.ai
Now that you have your assets, it's time to fine-tune your ad creative. Adcreatives.ai can assist you in this process. It enables you to choose images, select the right website, and match the ad to your brand colors. Additionally, it provides insights into the probability statistics of conversion.

AI and the Future of Advertising
A burning question often asked is whether AI will replace ad agencies. While AI is a fantastic tool, especially for SMEs starting their ad campaigns, it cannot replace the nuanced understanding of brands and customers that experienced marketers bring to the table. AI should be viewed as a powerful complement to human creativity and insight.

Exploring Future Tools
The AI landscape is continually evolving, and there are many exciting developments on the horizon. Websites like futuretools.io showcase innovative AI solutions that can add new dimensions to your marketing efforts.

Conclusion

Incorporating AI into your ad campaign creation process can be a game changer, especially for SMEs. However, it's essential to strike a balance between AI-driven automation and the human touch of experienced marketers. If you need assistance with your marketing setup or recommendations for your next steps, don't hesitate to reach out to us at RHAD. We're here to help you navigate the evolving world of AI in advertising and ensure your campaigns are both effective and engaging.