Developing a functional and robust website for Royal Brunei Airlines
Royal Brunei is the national flag carrier airline of Brunei Darussalam. It operates a fleet of 10 aircrafts to 16 destinations in Southeast Asia, the Middle East, Europe, and Australia. They needed a full functional and responsive website to facilitate the sales of tickets and to drive latest deals and product offerings, and to complement their inbound marketing effort. The challenge is to identify core UX, design and functionality of this digital platform and then build a site that is robust and fully functional.
We helped Royal Brunei launched a robust website that enabled easy access to all products within structured categories, this comprehensive build delivers a bespoke e-commerce platform alongside a fully responsive mobile site with personalised marketing intelligence delivered to the business.
The solution improves individual user-experience and enables joined-up off and on-site marketing enabling the Royal Brunei website to be placed at the centre of the overall business revenue strategy.
How to employ and maximise the powerful features of Sitecore
How to deal with complex content architecture and compounded user journeys
How to ensure brand integration and consistency across all website pages
By working collaboratively over the course of six months with Royal Brunei's in-house team of experts in UX, design and web development, we built and produced an e-commerce website solution that provided a simple, user-friendly experience for the airline audience.
Our team harnessed the capabilities of the Sitecore customer experience platform and focused on the needs of user groups, creating compelling content experiences for each, useful navigation throughout and elevated the people and values that drive the Royal Brunei brand.