UnionPay Indonesia

UnionPay Indonesia wanted to drive brand awareness and engagement for UnionPay in the local Indonesian market

Solution

We have created 4 hashtags to be easily shared among the social media space. We then initiated a social media contest to gain outreach and engaged Top 6 of Indonesia’s influencers to promote the contest and brand education through their combined followers of over 400k.

01. Homepage layout
02. Colletions Overview
03. Collections details

Outcome

A successful social media outreach with combined impressions of over 399,564 and over 25k likes, with an impressive engagement rate of 6.32%.